- CARCROSS
- Strengths
- location, location, location
- proximity to Whitehorse, Skagway,
Atlin
- access/convergence of /by road,
rail, air and water
- pristine, beautiful, accessible
wilderness
- mining roads and trails
- waterfront - dock & facilities
gateway to historic Bennett
- on Golden Circle Route
(Whitehorse-Skagway-Haines)
- history
- link to Klondike Gold
Rush of 1898
- "Caribou Crossing" is
Carcross' historic name
- oldest operating store
and hotel in Yukon
- famous people
- First Nation
cultural history
- WP&YR tourism business
- rail / paddlewheeler
to southern lakes region (Atlin, Ben My-Chree)
- Existing infrastructure
- VRC
- Koolseen place
- highway
is good
- rail access
- telecommunications
- electricity
- CTFN is proactive about development
and partnerships
- land claims about to
be settled
- focused on tourism as
key economic driver
- training programs are
available to CTFN for HR Development
- Weaknesses
- no brand
- special
- distinctive
- unique
- competitive advantage
- no
community plan
- involving all levels of government
- endorsed/supported by the
community
- few existing attractions/services/community
facilities
- no cell phone service
- limited
labour force
- Opportunities
- undeveloped means we can "build
to suit" products
for existing and emerging markets
- 4 Mountains Resort
- business for
sale
- Koolseen available for rent/development
- Southern Lakes Cooperative
- Carcross
is an perceived by the industry as an opportunity
- trend: demand for First Nation
cultural tourism product
- Brand Yukon
- Destination Yukon
- Icon Product
Development
- Emerging markets/products:
- incentive
- conventions
- European / soft
adventure
- Skagway cruiseship passengers
/ Yukon tour: add [historic] Yukon to your Alaskan
cruise
- Threats
- Markets and products could develop
in and around Carcross that may not maximize the
benefit to Carcross (lack of a proactive development
plan could lead to market forces impacting Carcross
in an undesirable/suboptimal way.)
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